Experiential Learning Course, Fall 2017
For this course, we were assigned a client and were tasked with providing assistance and suggestions to promote their business or nonprofit. Appointed as project manager for Global Emergency Care (GEC), I was the bridge of communication between my client and team. Working with a strategic writer and creative director, we successfully shared our ideas on how GEC can promote themselves. Together, we implemented a newly formatted media kit, social media strategy, feature story and promoted a fundraising effort.
Global Emergency Care (GEC), a 501(c)3 non-profit organization founded by U.S. board certified Emergency Medicine physicians dedicated to addressing the lack of emergency care infrastructure in low-resource countries.
GEC's media kit. Beginning with its cover page, all contents of this media kit are a part of this document including their recent news release and media advisory for an event.
GEC's fundraising benefit utilized this brochure I created to showcase themselves. I kept it consistent with their blue throughout the pamphlet and included relevant information about who GEC is.
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These are a few examples of the types of social media posts created for GEC. I placed social media icons next to posts to specify which would we correct for each platform.
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